With regards to on-page SEO, I’m certain you’ve sufficiently heard about meta labels and catchphrase thickness for one lifetime.
In case you’re searching for some down to earth procedures that you can use on your site today, at that point you’ll cherish this infographic.
It’s a straightforward agenda that will get more internet searcher movement from each bit of substance that you distribute:
Google needs the users to be upbeat when they visit your page. Furthermore, Google will know that your site users are satisfied is when they’re engaged. . To what extent do they spend perusing your substance?
1. Site Speed:
Recent research found that 47% of your target audience expects your website to load in under two seconds.
Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Page speed is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
2. Title Tags
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
Google regularly shows the initial 50– 60 characters of a title tag. On the off chance that you hold your titles under 60 characters, our examination proposes that you can expect around 90% of your titles to show legitimately. There’s no correct character confine, in light of the fact that characters can differ in width and Google’s show titles maximize (right now) at 600 pixels.
Meta descriptions are HTML attributes that provide concise summaries of webpages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP). However, depending on a user’s query, Google might pull meta description text from other areas on your page (in an attempt to better answer the searcher’s query).
Alt text (alternative text), also known as “alt attributes”, “alt descriptions,” and technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.
Alt text uses:
1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.
2. Alt tags displayed in image if an image file cannot be loaded.
3. Alt tags provide better image context to search engines helping to index an image properly.
5. Duplicate Content
Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) – so, if the same content appears at more than one web address, you’ve got duplicate content.
While not technically a penalty, duplicate content can still sometimes impact search engine rankings. When there are multiple pieces of, as Google calls it, “appreciably similar” content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query.
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links (such as “follow” or “nofollow”).
you can find your robots.txt in www.example.co/robots.txt
Schema.org (often called Schema) is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
What is Schema.org Structured Data?
Schema.org is the result of collaboration between Google, Bing, Yandex, and Yahoo! to help you provide the information their search engines need to understand your content and provide the best search results possible at this time. Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
Also Read: How to use Social Media For Small Business
A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs. Practically speaking, the canonical tag tells search engines which version of a URL you want to appear in search results.
Redirection is the process of forwarding one URL to a different URL.
What is a Redirect?
A redirect is a way to send both users and search engines to a different URL from the one they originally requested. The three most commonly used redirects are 301, 302, and Meta Refresh.
Types of Redirects
301, “Moved Permanently”—recommended for SEO
302, “Found” or “Moved Temporarily”