You’ve launched your website, opened your doors and created a Facebook Page for your new small business, but what’s next? It’s time to get people aware of your brand and what better way than social media?
There’s a reason why roughly 94% of small businesses use social media as a marketing tool, but doing it effectively is a whole other subject. Paid ads, organic reach and posting relevant content across your social media channels is not the easiest thing do while running a small business. However, there are ways to rule the digital space, even as a mom and pop.
1.Find Your Core Social Networks
A big mistake small businesses encounter is trying to tackle every social channel at once. We love your eagerness, but let’s face it–you have to take your time and invest in a few of the essentials first. Unsure what networks are right for you? We’ve got you covered with our small business guides for each main network.
The first channel nearly every small business jumps to is Facebook. And that’s OK. With over a billion daily active users, you have one of the largest pools to generate an audience. However, you want to be strategic with Facebook especially when it comes to paid and organic content, targeting your audience and engaging your followers. Read more on how to get started with Facebook.
Instagram for Small Business
While other social channels are staples to marketing, the fastest growing network is Instagram. Brands are rushing to Instagram to visually showcase their product or service to younger audiences. But do you fully know your Instagram demographics, what features users prefer or how to monitor hashtags? This guide outlines everything you need to know as a small business using Instagram.
2. Understanding the Value & Cost of Social Media
Figuring out the value of social is no easy task, which makes it hard for brands with little to spend know how much it costs to market or advertise. Your marketing and advertising department might just be you, so catch up on the best practices to learning the value and cost of social media.
How to Make the Most of Your Social Media Budget
If you’re trying to plan your social media spend, you’re heading in the right direction. But sometimes, smaller businesses are unsure how to make the most of their budget. While it’s good to be cautious with your budget, it’s just as helpful to know where you can spend. Read this guide to get the most out of your social media budget.
How to Measure the Value of Social Media
What is the value of a like or comment to your business? How much return do you earn from Retweets or mentions on Instagram? These are tricky questions to ask, but there is value to your business when you focus on traffic, awareness and leads within your social marketing strategy.
Ultimate Guide to Measuring Social Media ROI
One of the biggest struggles for businesses of all sizes is to measure social media ROI. But it’s not as impossible as you think. You simply need to look in the right places and understand what you’re tracking the value it brings specifically to your company. Learn more about social media ROI in this helpful guide.
3.Social Media Success in Your Industry
Your industry is unique to social media and sometimes you have to treat your marketing approach that way. Apparel brands can be more visual with their merchandise than SaaS companies, but it all comes down to how you approach it. Let’s take a look at some of the common industries for small businesses trying to get started with social media marketing.
The Complete Guide to Social Media for Restaurants & Bars
Want to know how to make your restaurant, bar or catering service stand out on social media? We have you covered with our guide to social media for restaurants and bars. Learn how to create relevant content, use location-based social ads and analyze your work in the most time efficient way possible.
A Strategic Guide to Social Media for Nonprofits
Learning how to be “social” on social media as a nonprofit can be tricky. Often working with limited budgets and staff, nonprofits truly have a challenge tackling social landscapes. However, our guide shows organizations how to effectively reach their audience, choose the right networks and post the ideal content.
The Modern Guide to Social Media for Retail
Retail has fluctuated over the years due to the rise in ecommerce, but that doesn’t mean your brand can’t still take advantage of social media. In this guide, you’ll learn how to sell on social, increase social listening and drive more traffic through your doors. It takes some strategic work, but the payoff could be huge for your up-and-coming business.
4.Driving Inspiration & Content Ideas
There’s a lot of types of content you can use across social media. But for your small business, it’s smart to look at what has worked for other similar organizations and how you can implement these content types into your strategy. As we mentioned earlier, you’re likely a smaller team and being efficient with your content production helps save time and money.
How to Identify Your Social Media Influencers
Working with social media influencers doesn’t always mean you have to pay celebrities and athletes to promote your brand. There are smarter and more tactical ways to attack your niche audience that is not only affordable, but effective. Learn how to find your most valuable social media influencers over here.
Social Media Marketing Examples
To add content to your calendar, it’s a good practice to see what’s working for others on social media. While not every business on this list of marketing examples is considered “small,” there are plenty of ideas and inspiration you can gather from these stand out brands. Always be willing to adapt and find your most ideal content for social.